jane. by the grey attic


Timeless entities.
Abrupt and confrontational.
Their effortless nature and austere allure harness an innate ability to remain nonchalantly but furiously relevant.
Elements of nostalgia collide beautifully with fragments of graceful escape.
A fragile balancing act as moments of pure reality are captured without limitation.
Truthful portrayals abandon fleeting temptation, diligently disciplined in a refusal to become predicable.
Ageless archives intricately laced with connotations of unwavering vision.
A dedication to the authentic.
The artful.
The timeless and the real.
To a simplicity strengthened by normality. A normality that because beautiful in the light of its imperfections.
To a beauty undone, all-enduring in its endless significance.
An unfaltering muse. As effortlessly understated as it is significantly timeless.

jane. is a biannual fashion publication shot entirely on film and printed on paper. The magazine explores the disciplines of art, photography, fashion and poetry. Changing the perception that print is disposable, jane. is a slow art movement that has been created with the upmost consideration to provide an authentic, progressive and timeless vision and voice.

“We wanted to create a visual world that we were proud to be apart of. Something that represented an idealistic view of the industry we wanted to contribute to. It was a conscious effort to connect the notions of time, art and fashion and to change the way we as a society consume and create art. We wanted to slow things down and make something that people would to keep. Our aim was to create a publication that brought life and appreciation back into slower processes. To reintroduce readers to tangible elements of art, art they could lose themselves in and consume slowly and indulgently.”

Dean Bell and Annika Hein
Founders, Creative Directors and Editors in Chief.